Mothers’ Union is just one of many organisations seeking to challenge the role of consumerism in childhood and beyond. Our pledge is to:
- Challenge children, their parents or guardians and wider family to think about their consumer habits.
- Empower families to address the influence of commercialisation within the home.
- Engage with the commercial world and take positive action to challenge instances of inappropriate marketing or selling.[1]
- Hold the UK Government accountable on the pledges made in the coalition’s Programme for Government to address the commercialisation and sexualisation of children; and raise awareness amongst other political representatives across the UK and Ireland.[2]
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[1] Anything that breaks existing regulations or codes of conduct; anything that imposes sexuality on children under 16 or suggests a child’s worth is based on their sex appeal.
[2] Mothers’ Union has 4 million members across 81 countries. Our members in both the UK and Republic of Ireland are part of our Bye Buy Childhood campaign.
