Huge sums of money – £350 million in the UK- are spent on advertising to children each year. Product placement, pester power and peer to peer sales all encourage children to spend, spend, spend. Our report shows that the materialism this promotes in children can harm their wellbeing. As individuals, we can feel small against the power of commercialisation. But together we can, and will, make a difference. A difference that will transform the lives of children.Your contribution is vital.
| If you are shopping… | take the Bye Buy Test – whether in the shops or whilst online |
| If you have an hour… | read our report or write to your political representative |
| If you have a day… | Read ‘Letting Children be Children’
Read our response the Department for Education’s review ‘Letting Children be Children’
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| If you have a weekend… | do all of the above, and take time out to play our free ‘how to play’ games with your family and friends |
| If you have longer… | think about how you can support the campaign long term, for example by through parent/family groups, schools, faith groups, community groups or Mothers’ Union groups. |
Resources
CAMPAIGN RESOURCES
Compliance surveys
Men’s Lifestyle Magazine display survey
UPDATED!
Bye Buy Childhood campaign briefing 2012
Campaign cards
For your copies please contact Mothers’ Union on 020 7222 5533 or policy@themothersunion.org
‘How to play’
You don’t have to pay to play! A series of fun, imaginative games to play with your family and friends.
THE BAILEY REVIEW
Response to the Bailey Review consultation
Mothers’ Union’s response to the Bailey Review public consultation on the commercialisation and sexualisation of childhood.
INDUSTRY GUIDELINES
REFLECTIONS
Reflections in the light of faith
A series of prayers and reflections on the issues around the commercialisation and sexualisation of childhood
